Guests pick tea at Tam Chau Tea Farm - Bao Loc. Image: TTXVN

Scientific basis on agricultural tourism development

In the world, the model of agro-tourism has been around since the 1980s and has been encouraged by many countries, such as Britain, France, Germany, Austria, Italy, a, sweden, danish, korea, japan, thailand. These are the countries that have the strength in this type of tourism with thousands of businesses. Depending on the advantages of each country, the type of farming tourism has different names, for example in the UK this type of tourism is called rural tourism; In the United States, Italy: farm tourism, France: farming tourism, Canada: farm tourism, Japan, Australia: agricultural tourism. .. but they are in line with the principle of "Travel experience, exploit aggregate values ​​based on achievements of agriculture".

In many countries, such as China, France, Japan, the US, Italy every year, agricultural tourism brings in tens of billions of dollars in revenue. There are typical models, such as the Jersey Darry dairy farm in the United States each year attract 1.4 million visitors and model tourism - strawberry garden in Niikura (Tokyo, Japan ) only 5ha, attracting 400,000 visitors a year; The Keukenhof Flower Garden in the Netherlands attracts tens of millions of tourists, earning millions of dollars a year.

Vietnam has favorable conditions with many agricultural models to develop this type of tourism. Many localities have strengths and exploit agricultural tourism, such as Hoi An (Quang Nam); Tinh Bien district (An Giang); garden tourism in Can Tho, Vinh Long, Tien Giang, Ben Tre ... Tan Phu (Dong Nai); Sa Pa (Lao Cai); Ba Vi (Hanoi); Hoc Mon and Binh Chanh, (Ho Chi Minh City) ... but the potential is not exploited adequately. For Lam Dong province, in the context of Vietnam's increasingly international integration, the province has a long-term orientation, thus diversifying and diversified agricultural tourism products. Large scale, especially in the first locality in Vietnam applying the agro-based tourism model based on high technology agriculture (NNUDCNC).

On the basis of the successful implementation of the program for the period 2004-2010 and 2011-2015, Lam Dong Provincial Party Committee has issued Resolution No. 05 / NQ-TU on comprehensive, sustainable and modern agricultural development in the 2016-2020 period, with orientation to 2025. Up to now, Lam Dong province has been planning a agricultural and forestry area agricultural production, 7 high-tech agricultural production areas and 19 agricultural and rural areas for plants and animals for implementation. This is one of the very important content to make breakthroughs for Lam Dong agriculture to reach the level of the world. Up to now, the whole province has about 52,000ha of cultivated land for hi-tech production, accounting for 20% of the cultivated land area. 9 enterprises are recognized as agro-forestry enterprises (accounting for 31% of the total). many enterprises applying modern technology approaching agricultural smart 4.0; There are 19 certified agricultural products. The share value of agricultural production is 30% of the agricultural production value; The value of products per unit area in 2017 reached an average of 160 million VND / ha, of which nearly 15,000 ha reached about 250-500 million VND / ha, more than 12,000 ha reached about 500 million - 1 billion VND / ha. 1,500ha is about 1-2 billion VND / ha. Especially, the area of ​​hydroponic vegetables reached VND 8 billion / ha; Female dance sales reached 5 billion / ha; Orchid sales reached VND8-10 billion / ha and cold water fish sales reached VND4.5 billion / ha. On the basis of the farms, the agro-forestry farmers have established a good value-chain of agricultural products to participate in domestic and foreign markets; exploit the aggregate value of the agricultural sector, especially agricultural tourism.

From the above-mentioned scientific basis, the development of agro-tourism is the right direction in accordance with the trend of the time in the process of international integration. From that, we think, "Agricultural tourism is a type of tourism experience production, processing, enjoy agricultural products; entertainment, admire the landscape; exchange of cultural, educational and scientific knowledge; At the same time, trade in agro-products will be exploited to exploit aggregate value from agricultural production, contributing to increase income for organizations and individuals from agricultural activities."

The development of agro-tourism in Lam Dong and the issues raised

Farm tourism is one of the solutions to increase the length of stay of visitors; Through agricultural tourism, state management agencies and tour operators understand the needs of visitors to create new tourism products to serve tourists right away without much cost; Travel companies see this as an opportunity to restructure tourism products, attracting new visitors. Farm tourism helps a section of travelers who have traditionally revisited their homes from peasant families but now live and work in large cities and now have the opportunity to return to real life. Through their experience, they will be educated for their descendants in the agricultural sector, in the peaceful countryside.

Through farm tourism, visitors will be the motivation for owners of farms, farmers and service providers to continuously improve products, invest in new technologies and work to serve tourists. High, more professional.

Dalat is one of the few cities in the world that can cultivate a wide range of crops, temperate and tropical plants, is a national and international production center, and potential for development. Type of agricultural tourism is regional and international.

Through the international cooperation program between the People's Committee of Lam Dong with JICA and the Vietnam Academy of Social Sciences to implement a multi-sectoral approach and improve the investment environment in agriculture, the province Lam Dong has invested in building and developing the brand name: Da Lat - the wonderful cry from the fresh soil to develop agricultural tourism.

The provincial People's Committee issued Decision No. 2644 / QD-UBND approving the pilot scheme for the development of agricultural tourism models in Lam Dong province and Decision No. 2291 / QD-UBND on The criteria for recognizing the model of "agricultural tour route" and "agricultural tourist spots" in Lam Dong province; Initially set up 25 agricultural tourism sites; Accordingly, there will be two hi-tech agricultural areas in the city of Dalat to be selected for the pilot implementation of the agricultural tourism model of Ho Xuan Huong and Trai Mat. Ho Xuan Huong (Ward 9) is a residential area with a tradition of agriculture, especially hi-tech agriculture. Trai Mat area, (Ward 11) is a major vegetable growing area of ​​Da Lat. Due to the long-term orientation, identification of suitable criteria and policies are highly feasible, agro-tourism has brought about remarkable aggregate agricultural value, contributing to the breakthrough of the tourism industry. Lam Dong Province.

In order to develop effective farming tourism, the provincial Party Committee of Lam Dong province issued Resolution No. 07-NQ / TU dated November 16, 2016 on development of high quality tourism in the period 2016-2020. by 2025 in the area; Lam Dong province has a unique mechanism to create a breakthrough in attracting investment in tourism; Developing new tourism products, linking between industries such as agriculture and industry to create a number of typical local tourism products, including agricultural tourism.

State management agencies and non-productive units that regularly carry out the propaganda, promotion and promotion of tourism are also reformed along the direction of socialization in order to bring into full play their active role; At the same time, to improve the effectiveness of propaganda and promotion of agricultural tourism.

Through practice, the model of agricultural tourism has contributed to promoting the image of tourism in Da Lat city; linking urban and agricultural spaces closer together; broaden the vision of hi-tech manufacturing; To make breakthroughs in attracting investment, especially FDI projects; is a strong start for the young generation in Lam Dong. Farm tourism is also a good opportunity for farm owners, farmers, businesses and tourists to cooperate economic development, cultural exchange between regions, countries and countries around the world.

Through flexible policy mechanism and long-term orientation, combining human resources training to develop agricultural tourism; Many models of agri-tourism with rich activities, but one thing in common is to create an interesting and impressive experience and create an attractive and unforgettable environment for visitors to farm tourism in Lam Dong. Typical examples are the following agro-tourism models: Long Dinh Joint-Stock Company (Lam Ha district) exploiting agricultural tourism with organic tea products; DL Nature's farm tourism complex in Ward 11 (Dalat city), with its main experience is vegetable garden, fruit shop, specialty shops of Da Lat, coffee shops, vitamins; Kien Huy Farm Traveling Farm Co., Ltd in Da Dam II village (Da Sar commune, Lac Duong district) with a new fruit and vegetable experience using hi-tech magic-S; Cau Dat Tea Joint-Stock Company (Dalat city) with a 220 ha scale is a farming tourist site with ancient tea gardens and tea processing plants over 100 years of age. minh 4.0; Vinh Tien Company Limited is located at 81D Hoang Van Thu street, Ward 4 (Dalat) with an area of ​​nearly 1.4 hectares, with agricultural tourism is the factory processing of artichoke tea and Vinh Tien wine was invested 23 billion; Thien Phuc Joint Stock Company with product is the technology of cultivating and processing tomatoes; Bio flower forest joint stock company with the product is dry flowers, rare flower varieties and the application of biological technology flower multiplication; The Center for Research and Experimental High-tech Agriculture of the Loc Moc Group shares the visitors with a focus on experiencing new technologies and scientific research.

Especially, Da Lat Thuyen Co., Ltd is one of the three largest closed agricultural tour operators. It has the largest scale of application of hi-tech, the biggest visitors and the highest turnover not only in Da Lat but also in the whole country. in Vietnam. With an area of ​​11 hectares (5 hectares have been exploited, 06 hectares will be exploited from September to 2018), agricultural tourism spots are full of hydroponic, tomatoes, strawberries, service infrastructure is quite modern. At the same time, with agricultural tourism, Da Lat Hydroponic Co., Ltd is also specialized in supplying, installing and transferring technology and has now installed and installed 26 of these systems nationwide. Large, small, total about 7ha) for about 8-15 billion VND / system / ha.

Apart from the achievements, Lam Dong's agricultural tourism also has certain limitations that need to be overcome in the future, such as combining tourism development with agriculture. The potential strengths and strengths of the localities have not been fully exploited; The performance of agricultural tourism in the province is modest compared to the potential of the area of ​​agriculture and rural development; Some farm owners have not exploited the inter-sectoral value, such as high technology, demonstration of new varieties, agriculture associated with processing industry, enjoyment of endemic agricultural products, experience in scientific research and transfer. technology; There is no model of tourism linking the value chain between farm owners, banks, scientists and tour operators to innovate products, to develop sustainable farming tourism; Many agricultural tourism destinations have not been synchronously invested, in the sense of an agricultural tourist destination, especially the infrastructure supporting tourists in tourist destinations; communication services, tour links nationally and internationally are not interested.

A number of solutions and recommendations for the development of agricultural tourism, creating breakthrough growth of the province's tourism in the trend of international integration.

For agricultural tourism of Lam Dong province to continue to promote potential advantages in the coming years, we would like to propose some solutions and recommendations as follows:

First, the provincial People's Committee assigned the provincial Department of Culture, Sports and Tourism to work out a preliminary plan for Decision No. 2644 / QD-UBND on the pilot model of agro-tourism for practical assessment. The establishment sets out further policies in the 2017-2020 period to develop an additional 6 to 8 agricultural tours. By 2025, there will be about 45 agricultural tourism sites, to 2030. will continue to have mechanisms and policies to exploit agricultural tourism commensurate with the potential advantages of the province.

Secondly, the provincial People's Committee instructed the People's Committee of Da Lat City to have a synchronous solution to speed up the construction of Da Lat flower trading center, which is an indispensable destination for tourists in and abroad to Dalat in the coming years.

Thirdly, the districts, towns and cities in Lam Dong province need to review the potentials and strengths of agricultural tourism, as agricultural tourism is a type of "green tourism", friendly to the environment. Travel with low cost but high income. In the time to come, Lam Dong province should expand other forms of farming tourism, such as Bobe cattle, cold water fish, organic coffee, organic tea, mink coffee, cricket farm, S...

Fourthly, the State management agencies should actively advise the provincial People's Committees on mechanisms and policies in line with the Prime Minister's Decision No. 1528 / QD-TTg dated September 3, 2015. On promulgating a number of specific mechanisms and policies for the development of Da Lat city, Lam Dong province to invest in infrastructure, attract tourism investment in general and agricultural tourism in particular with the motto 4 : The highest determination; breakthrough; Strongest and consistent with the trend of the most modern.

Fifthly, the Department of Culture, Sports and Tourism of Lam Dong province reviewed and considered the connectivity of the region, from which new products, tuor connection, routes with tour operators to attract tourists shallow; Proactively propose a model of agro-tourism model linking the value chain from farm owners, banks, scientists and tour operators to innovate products, in order to develop the farming tourism. sustainable agriculture.

Sixth, continue to support the promotion of tourism promotion, support vocational training for laborers involved in agricultural tourism, attract investment; international cooperation on tourism in general, farming tourism in particular; supporting infrastructure, ensuring attractive models of agricultural tourism; to implement synchronous and scientific planning; Strengthen investment promotion, attract investment projects in and outside the country, especially strategic investors for agricultural tourism.

Seven, propose the Ministry of Culture, Sports and Tourism to develop a national master plan for agricultural tourism / agricultural tourism or advise the Prime Minister to promulgate a thematic decree on agricultural tourism , which should be concerned about the criteria of agricultural tourism, mechanisms and policies that are feasible, to create breakthroughs Vietnam is a country - the Southeast Asia's leading tourist destination for agriculture in Southeast Asia. 2025./.

Source: baomoi.com